It's been a busy year for me, I've worked on loads of different things for a whole host of different clients, but one project stood out for me, and that was the relaunching of the Torygraph.
I've already written about this in a previous post, but in the interests of wrapping things up as the year ends, it's worth another mention. The site is brilliant, running since 2009 and has an archive you would not believe, actually take a minute here and check it out.....
See what I mean? Amazing, and this was all hidden away on a Tumblr site, getting about 30 hits a day, when we saw it and the potential we instantly knew what needed to be done. We relocated the site to a Wordpress site, and set up a suite of social media channels to exploit the content and reach a whole new audience.
The results were amazing, using Twitter we managed to crash the site in the first week as Telegraph journalists started to pass the link around. Once we'd upgraded the server and launched the Facebook advertising we started to see a steady flow of traffic and the realisation of the strategy had started to pay off.
The two hooded manics behind the site were great to work with, giving us a free reign over the planning and development and continuously keeping the site up to date with new content, which is a daily job.
The project bought with it a steep learning curve, and an opportunity to put into practice a lot of the theories that a everywhere in this Social Market age, it's meant we can now confidentially go to clients and offer this as a service. It's a great project to be involved in and has help Citizen to grow this year.
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