Low Culture's a new web site launching in West Yorkshire, it's all about music and the arts. It's not online yet, but check out the Low Culture Facebook site the real site goes live in October and it will be www.wearelowculture.com.
The brief for this was pretty laid back, I wanted to work something around the idea of 'Low' and 'Underground', and started work on something that was quite a direct take on that. I'm actually really proud of this piece because rather than coming from a starting point of something I'd seen or a piece of stock photography it all came from my head and a blank sheet of paper.
I wanted the objects to all represent a part of the sites focus and culture, some of them are obvious like the instruments and comic (American Splendour - my favourite, RIP Harvey Pekar), but others like the Viewfinder and kite hopefully offer an insight into the idea of writing styles and perspectives of the contributors.
Each layer was built up with textures blended on top of one another, the sky was drawn in, and the grass was created using a Photoshop brush. All the objects were found on Google searches and I chopped parts of them away to make them look half buried, then shaded around the back of them and Vivid Lighted the shade to tone it all back in.
I'm also pleased with the 'lead line' on this, it happened quite naturally, trailing from the kite down to the logo was a bit of a happy accident:
I love making artwork that's creating something from nothing but an idea like this, I'm really happy with the finished poster, I hope the people of West Yorkshire tear it down and blu tack it to their bedroom walls.