I found the above in my head whilst I had a headache. For a while I've been trying to create a diagram to show how a simple Social Media model might work, but it was as dry as a nat's chuff. Then for some reason when I broke it down into the Imperial arsenal it seemed to be quite a neat fit.
I think we need to start at the Death Star. This is the hub of your company, it needs to hold all of your services, case studies... you know what a Corporate Site is all about, I'm not going to waste your time here.
So how do you get people to the site?
You need to create dynamic, interesting and diverse content, and house this somewhere that's a bit more mobile than the Death Star, somewhere like an Imperial Cruiser. This is the power house of your attack, this is where your original content will promote you as a thought leader, and drive these brainwashed Rebels into the clutches of the Death Star.
How do we get this message out the people?
I've created amazing content, I need a nano targeted mobile attack force. Well this is delivered through your Social Media, these microblogging sites need to scoop up followers, advertise your original content to them and pull them into the blog for conversion or death.
Your Social Media arsenal should include the 3 basic's, Twitter, Linked In and Facebook, once you have these covered you'll have a solid platform to promote your content, and if this content is good, and regular enough your power will start to grow.
So, that's how the Dark Side do it, how do you work your Social Media strategy?
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