Monday, December 12

Looking for more App-eal

If I could find the statistic I'd tell you that loads of people buy Apps because they have really nice icons. I know that I do, so from my surveyed group of 1, that's 100%, wait a minute, I'm with my friend Colin, I'll ask him. Yup still 100% if not 200%.

The thing is Smartphones are normally really pretty, and you don't want a home screen full of shitty looking apps, so why spend all that time and money developing an app, get it to market and then do nothing on the design and branding side, it makes no sense, there's 6 Million out there, how are you going to make yours stand out?

An App's icon needs to be as eye catching as the idea itself, it's your album cover, you need to make sure it's selling the idea off the page. Great icons will take a sense or idea from the functionality of the app and showcase this in a bold and beautiful way.

And yes, I designed all of the above icon.

Here’s some simple tips to creating your App icon

1 Keep it simple, avoid wording or being too descriptive
2 Keep it consistant with the look and feel of your App UI
3 It has to work internationally, use a clear visual language

So give us a call and speak to Citizen about

• App icon Design
• Branding for your App
• App Microsites
• App feature panels and web banners
• App Social Media Strategies

Get in touch
Or call 07738 175 614

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