Obvious really, I don't want to patronise you, but I'll make my case.
Things move in cycles, and for the last few years we've worked our way though the process colours in some kind of salute to the simplicity of the times, even though the 'times' have been really complicated and that doesn't make any sense, perhaps we've all subconsciously mourned the loss of simplicity whilst moaning that our iPhones can't scrape the ice off our windscreens.
So back in late 90's we were all very Black, people loved saying "Black is the new Black," and it became sophisticated to make everything Black, it was shorthand for quality and it's absence of light was reflective of the era, as the Prophet Richard Madeley filled his bath tub with hand wipes bottled water and waited for the Millennium Bug to destroy our Black world.
This was Colour's Metal Period.
Then we all woke up to a new dawn of realisation; we weren't going to die if our nan's Microwave reset it's clock. This gave us new hope and everything went Blue, Facebook now owned Blue, taking it from monolithic companies like Intel and HP. The Facebook blue went though several changes with millions of people threatening never to post on their wall again if they changed it one more time. They did change it, and everyone continued to post what they were having for tea, everyday.
This was Colour's ambitious Folk Period
The markets were buoyant, pocket money averages were at an all time high, and people on benefits were enjoying Spa Days, these really were the glory days, nothing could stop us now. The Magenta reflected the opulence we all enjoyed, these really were Romanic times, grapes were everywhere and everyone was so happy, the only thing they had to worry about was what was going to go wrong, and they didn't have long to wait.
This was colours Prog Period.
This brings us crashing into the current day. Times are hard again, people are depressed the world is looking for a new hope, something to blow away the sickly memories of Magenta, but still to give them hope, the people have turned to Yellow to do this.
Yellow is the new Punk Rock, it's given us all hope, it's saying if I can do this, a colour that doesn't really work against white, a colour that makes people think of dehydrated urine, and colour that means 'passive or scared,' then you, yes you can do anything. Use it.
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