Tuesday, January 17

First Touch

For football fans who like Soccer Am more than actual football, and think Tim Lovejoy is more influential on the game than Tim Sherwood, Johann Cruyff is the pinnacle of cool. The above video is probably something that they've never seen before and it shows what some people think is the greatest first touch of all time, now I've not seen every first touch, but from the limited range I have, it's pretty smart. He puts exactly enough stink on the ball to drop it into an area just right to run onto and bend it round the keeper. Sweet.

But really, what does this have to do with you, and the marketing industry as a whole, well… nothing really. Except the words 'First Touch' do have marketing connotations, and your first touch with a customer had better put you into enough space to delicately bend the ball around the keeper, and not fall flat on your nuts in front of the away fans. Your first touch could be anything, from your hair cut to your business card, your website to your Facebook Page, basically anything that's going to give a potential customer a first impression of what kind of business they're going dealing with and getting it right is essential, get it wrong and a precious opportunity could be wasted.

So, there's nothing I can do about your haircut, and even if I pitched an idea you'd not listen, but there is something I can do about your brand. A strong brand is created not from a logo, but from an idea of what the company is about, what is does, what it means to people and what is can offer. Only from this clear proposition can a brand can flourish. If everything is built from this idea upwards then your brand will be strong, aligned and have the potential to create a positive first touch for all potential customers that encounter it. Understanding the importance of a solid brand is only for those people that know what their business means to other people, and want to create something that embraces this, the people that dismiss this way of thinking are really just Emile Hesky when he was at Liverpool. Speak to Citizen about creating a positive first touch.

Get in touch ben@citizenstudios.co.uk Visit www.citizenstudios.co.uk Or call 07738 175 614

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