Showing posts with label citizen design. Show all posts
Showing posts with label citizen design. Show all posts

Monday, October 3

The Bad Sleeves. No.1: Kasabian - Velociraptor


In the first of the series of what will obviously run into the thousands, I've decided to tackle the cover for the new Kasabian album, Velociraptor, a cover so woeful that upon seeing it, this (soon to be) long running feature was born.

Kasabian have a sordid history of terrible covers, and themselves are a terrible cover of every single rock and roll cliché ever written, in every copy of Mojo they've ever skim read. I've always believed that if you want to make a credible sequel to Spinal Tap, you could not go far wrong than to follow these bozos around for a year.

The reason I hate this cover, is because I know exactly how it happened. I've been there when you've got an 'alright' illustration, but it's a strange shape, somethings you can't make it sit interestingly on the page, so you try juggling it around and then duplicating it until you end up with something like this. You briefly have a moment of thinking it's good, then you get a cup of tea, sit back down and delete it. This last part tragically never happened, and somehow it's been (probably) been pressed to 20,000 gatefold pieces of vinyl, that the band insisted on releasing (probably) at the budgetary detriment of the jobs of two juniors at the record label.

There's two things that I thoroughly dislike about this, the first is that all the heads are the same, I think if they'd all been different illustrations, I'd have just thought it was terrible and forgotten about it. The worst thing about it is, the negative space that the heads create, it's a shape that's nearly a swastika (that could have been so Bowie man!), but it's not, it's the most eye catching part of the design, and it's NOTHING but a hole for the typography to sit in (which is terrible by the way).

A great designer would have created the heads in a way that when put together created something relevant to album and the band, and made this work visually on a another level, this could have made this potentially a great cover.

It annoys me because this kind of work is nearly impossible to get these days, and these sleeves literally stay around FOREVER, and designers have to think about that all the time they're working on it. The work is so half-baked, so nearly a good idea, and so lazily executed that I'm as cross as I'm jealous that someone has so many opportunities they can afford to let even one slip away and not produce something beautiful.





Let me know if there are any covers you'd like me to review, or if you've got one you want to rip into for this blog.





Or call 07764 898 010

Thursday, September 8

My Big Face



It's really quite odd seeing my face on People Per Hour every time I log in. Good though I suppose.



Or call 07764 898 010

Wednesday, August 24

The Daily Torygraph


Today marks the official launch of the DailyTorygraph.com a site planned and built by Citizen Digital and populated by Dave Waters and Bertie Miller from The WaterMill London.

I've been aware of the Torygraph for quite some time now, it's existed previously as a Tumblr site, and has been running close to 2 years. In that time it's built up a small following of fans, but we felt that it hadn't reached it full potential, nor did it have the infrastructure to achieve this. Tumblr is a nice platform, but to push out into a bigger audience we felt it deserved a more sturdy, versatile infrastructure.

We decided to rebuild the site in Wordpress, and make full use of Facebook 'Commenting', 'Liking' and 'ADDTHIS' sharing facilities, and use data on these options to drive content from the site into key areas of the page to extend the visitors time on the site. From this data-stream we built a 'Most Shared this Week' and 'This Month' section and did the same with the tags to flush the first page with as much interesting content as possible.

Once we had the site built we then set-up the Social Media pages on Facebook and Twitter. The Twitter site was especially interesting to do, as after a a bit of research we found the account of most of the Telegraph journalists and Photographers, and painstakingly went down the list and followed all of them. We did this for all the major newspapers, and the results were amazing, they loved the site, and retweeted the link, in fact this was such a success that it knocked our first server over and we had to quickly upgrade to a more robust option.

The site launched officially today with a redirect bringing in more traffic from the old Tumblr site and the figures have been outstanding. We've done close to 5K unique visitors this week, and they're staying on the site too, with 8k page impressions as they drill down into the content.

It's a great site, but as with any site, it's only as good as it's content. We were lucky to find a content stream this rich that was laying idly in the wilderness, just waiting to be reborn. The Watermill team deserve all the credit for diligently doing this every single day, and for having the foresight to listen to our proposal, and let us get on with the building of a platform that's going to generate great rewards for them, we've got some amazing ideas to push the concept further and are in talks about developing an iPhone/iPad app amongst other things.

If you want to talk to Citizen about Social Media marketing, or web design and build give us a call, or drop us an email.




Or call 07764 898 010

Thursday, February 3

Howdy Partners







I've recently updated the Citizen site to include a list of partners that I work with, I'm hoping this will increase Citizen's offering and expand the size and scope of work we're able to go after.

You may also notice that we've gone from an 'I' to a 'we'.

The first person on the roster is Maria Ingram. I've worked with Maria for many years. She's a creative copywriter who's got a good eye for detail, and a sound conceptual brain. She's great for bouncing ideas around with, and then sewing a concept up with a neat little strapline.

Next up, Karen Brown. Yes my wife, but also my partner in business and someone I've worked with at my previous agency. Karen is a great help to me at Citizen, she's an incredible organiser, and solid strategic thinker. Previously Karen worked at BBH, on the British Airways and Audi accounts where she was named 'Project Manager of the year in 08 and 09'.

Finally (for the moment) Phil Sharp. Phil is a magnificent photographer, I've worked with him lots of times over the years including on the One Leicester campaign in 2009.

Phil's work had been all over the place in The Guardian, Wallpaper, Time Out and NME, and he's recently been directing the photography on some short films. What makes him such a great portrait photographer is, (along side his technical skills) his ability to relax his subjects, and really get the best out of them. I really enjoy working with Phil, the best work I've done has come from this partnership.


So, there's the basis of the Citizen team, and I have no plans to stop there. If you think you have something to offer us, please get in touch and perhaps we can create something together.

I've taken some pretty big meetings in the last couple of weeks, and I've got some interesting projects lined up, so far so good. One month in and Citizen is still standing, I'm proud of that.


www.citizenstudios.co.uk
Ben@citizenstudios.co.uk


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Friday, January 28

Back to the drawing board





As mentioned previously I'm trying to work more and more from paper beginnings. Especially with logo design I'm starting to explore the relationship between the letters and words more with a pen; rather that darting around in Illustrator.

I think my lack of formal training has meant that I've never really done this, and the need to get jobs done quickly has always been a barrier. Since the start of the year I've done 5 different company logos and all of the best results have been from paper to screen. (Not that these are the ones that got chosen).

I wonder how many designers really work like this anymore? As stated previously, it's my aim to bin the laptop and send all my work in the post by the time my laptop (which feels like it's on the way out) dies.

Posted using BlogPress from my iPhone