"Simple, modern, and conveys something about what we do."
The 'A and W' represent film strip, in pervious versions they has beading along the edges to look more like film, but after some discussion we decided to drop that and go with a subtler approach.
This is the second logo born from the pad, as part of my New Years Resolution, all conceptual logos are starting life as pencil drawings. For my sins this isn't something I've always done, it's always been too easy to jump straight onto Illustrator and take it from there. It's working out nicely, one day I hope I can get rid of the Mac all together and send my client their designs in the post.
Get in touch firstname.lastname@example.org
Or call 07764 898 010