It's coming up to a year since I finished the artwork for The Moons 'Life on Earth', and I thought now was a good time to reveal the first idea I pitched to Andy. It still resonates with me, and personally, I think is a more iconic design than what we eventually went with, (which I do still love by the way), but just feel like this shades it. It's more striking, and for me, looks more genuinely 60's than the final execution.
I remember finishing it and having that excited feeling the my stomach, then emailing it off and it getting rejected. That feeling when you really love something, and your client doesn't, and nothing you say will change their mind is really crushing. I think sometimes it's a problem of working on email, face-to-face you can really demonstrate your passion for a piece, and it can be infectious.
It takes me about a week to pick myself up after a debunk, and generally I can't sleep very well during that time, it's very dramatic I know! Anyway, we kept some of these elements for the artwork throughout the booklet, so it wasn't entirely wasted, and, together with Andy we forged a great campaign that I was really happy with.
You can buy the 'Life on Earth' with it's actual cover here, it's a great piece of work.
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