Tuesday, September 21

Brew: In The City Poster

I've started working with Leeds based label Brew Records, who I saw mentioned in an article in the NME, contacted and I've done a few posters for ALL FOR FREE! Yep, I know how to put the 'free' in freelance alright, but they're good briefs, and if the client's not paying, then it kind of gives me total creative freedom, which is worth its weight in gold to me.

This particular brief was for Brew: In The City, which is like Babe: Pig In The City, only with bands instead of bacon. There was no brief, so I decide to take it on an invasion route, like these Leeds bands were invading Manchester. My first step was to be inspired by this image from Pink Tentacle:

I liked the composition and the colours of the sky, I thought it suited (rainy) Manchester as well, so now I needed a picture of Manchester from a similar angle, I decided on this one:

After a massive clipping path, and lots of work on the colour and sharpness, I managed to get it into a similar state to the Pink Tentacle image, now I needed some texture for the sky, I've got a collection called 'Painted Skies' and used one of them for this:

I blended this in and dropped it right back so its affect was minimal, the next step was what to put in the sky as the focal point. I tried a number of things from Hot Air Balloons, confetti  and Victorian Airships, but nothing sat right in the frame. Eventually I stumbled upon this image, and it was a perfect fit:

After that there was a load of Blending, Colour Correction and they typography until I got it into the finished state, it was quite a struggle in the end, but I'm really proud of it. Brew were pleased with it and had no changes and that's where was project finished and invoic... no wait. Anyway, one day all these favours will pay off, I've been saying it for nearly ten years now, just another ten maybe? Who knows.

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