Signature 'Penis Style'

Draw Something has breathed new life into what was a rapidly dying art form, that of the hand drawn penis.

Over the years we've all scribbled them into text books, scratched them into desks and drawn them on one another's foreheads, but in this new internet age, it's becoming increasingly hard to find a school boy with a decent signature 'Penis Style', and that's very sad.

Draw Something has over 10 million players generating 3000 drawings a second, and not all of them have cocks in them, (although I estimate 1 in every 3 has). The company behind the app are said to be making around $250k a day from the numerous revenue streams built into the game, and there's even a rumour it might be turned into a game show.

So how did Draw Something go from a standing start to a company that just sold for $200m? Yeah like I'm going to answer that, of course I have no idea, it's a combination of a brilliant idea and an excellent piece of design execution, but one of the unsung factors in it's success is it's Social Integration, in particular it's Facebook Log In.

Logging in via Facebook is a simple and effective way for new start ups to hit 1000's of potential users, it's being used increasingly and to magnificent effect, look at Pinterest, things can happen so quickly now that brands can tap in to new markets and the friends of those new markets, just by offering them the convenience of using their Facebook log in. It's great for both sides, the user doesn't have to bother inputting their details all over again, and the Brand gets instant exposure via your timeline.

Draw Something takes this one step further, and purposely misses out on key applications within the app, for example there's no function to chat to players, so I've played games where messages about the drawings have been sent through Facebook, as you're already logged in, it's no hassle. Brilliant thinking, and positively viral in the buzz that creates. There's plans to take this one step further, and with the next update you'll be able to share drawings onto your wall, so you can expect a swath of obscene drawings on your wall within the next few months.

The pace of the online industry is now so ferocious there's a new phenomenon every month, and keeping up is becoming as difficult as trying to figure out how to fit Pinterest into your life. Ideas will come and go, but don't lose sight of what's making all of this happen, and that's Facebook, it's becoming a launch pad for anything that's hip, and embedding itself in everyone's lives and the keystone to every new start up's launch strategy, it's turning itself into the Internet, and without it we might never have given our children a second chance to develop their own signature 'Penis Style'.

Get in touch ben@citizenstudios.co.uk

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