Today was the official press launch of the Dune Group Autumn/Winter range 2011, a launch that I'm proud to say Citizen played a part in by branding the event, and producing the press books for the three brands; Dune, Bertie and Pied-a-Terre.
It's been a great project to work on, from the start the client had a clear brief, and aim for the artwork, with a realistic budget and timeline to get things right. This made the process, streamlined, efficient and enjoyable to work on.
It was a big step and slightly risky for Citizen to move into the retail sector and deliver on a project like this. With very little experience in the women's fashion market, getting my head around 'Nordic Opulence and 'Romany Chic' was a daunting challenge at first, but I'm totally into it now. I've got my bearskin boots on as I type.
Being at the press launch today and seeing happy clients and a buzzing venue I'm going to say Citizen delivered, and it's without doubt our greatest achievement so far. Working with three major high street brands like Dune, Pied-a-Terre and Bertie, really puts us on the map, and before you ask, no I can't get you free shoes.
The finished launch pack looks great, and I even got a goodie bag at the end, with a clutch bag, lip balm and moisturiser in it, what a lucky little lady I am.
This ends the first 6 months of Citizen on a massive high, and with some exciting meetings coming up and a steadily building client base I happy where we've got to, but there's a long way to go.
Visit www.citizenstudios.co.uk or email me on ben@citizenstudios.co.uk and let's create something.
